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The transactional operating system for out-of-home

All of OOH, in one system.

Inventory, planning, operations, creative and finance, all in one place.

Request a demo How it works
Command Center of the OS.ooh media owner portal, with demo data
Neutral by designA shared technology layer for the whole industry.
A single data threadEvery data point is recorded once, at source, and linked to the rest.
End-to-end traceabilityFrom proposal to payment, with KPIs for every process.

Product

One data thread for every company and every process

Agencies, media owners and installers work in the same system. Every piece of data from every process is recorded once and stays connected to everything else.

01

Inventory

02

Proposals and booking

03

Operations and installation

04

Proof of posting

05

Invoicing and payment

OS.ooh

A shared database for agencies, media owners and installers

End-to-end traceabilityLive KPIs for every processData-driven decisions

How you work

Four ways to work with OS.ooh

Stage 3

Digitized

Each campaign is negotiated in the system and kept on record. This is the Proposal.

Stage 3

Connected

Prices and rules are set up once in a single system for Direct Deals and Open Market, with no duplicate work.

Stage 4

Automated

Each step triggers the next, following each company's rules. Teams only deal with the exceptions.

Stage 5

Autonomous

The system anticipates and decides within each company's limits, and keeps a record of everything.

OS.ooh Operational Maturity Index scale

1 · ManualPaper and phone calls
Market today
2 · Isolated digitalExcel, email and PDF
With OS.ooh
3 · ConnectedThe same data for everyone, in one system
4 · AutomatedRules run the process
5 · AutonomousAnticipates, decides and corrects

Methodology based on the TM Forum L0–L5 autonomy scale, adapted to out-of-home operations.

Data and integrations

You choose your audience data

OS.ooh runs the operations and leaves measurement to the specialists. Each agency connects the data provider it already uses through the API and plans its campaigns its own way.

Audiences
Mobility
Measurement
Your provider
OS.oohAPI

Each company runs its own operations

Agencies and media owners work in their own OS.ooh environment, with their own teams and processes.

An API for data providers

Audience, mobility and measurement providers plug into the platform through the API.

Planning stays with the agency

The agency decides which data to plan with and matches it against media owners' inventory.

Solutions

Every company in its own portal, all on the same data

Media owners

The media owner Command Center

Revenue, occupancy, settlements and operational alerts in a single view.

Campaign status in the OS.ooh media owner portal
Occupancy controlSold inventory is blocked, so nothing is double-booked
Proposals and bookingEach agency buys at its agreed price
Proof of postingWith GPS, photo and timestamp
Invoicing and paymentLinked invoices and payment forecasts
Printers and installersIn the same system, with their own app
Early paymentOptional, coming soon

Agencies

The agency Command Center

Proposals, spend, proof of posting and rollout in a single view, by role.

Command Center of the OS.ooh agency portal, with demo data
Inventory searchAll inventory, side by side
Requests for proposalOne request to several media owners
Proof of postingFrom the installer, with GPS, photo and timestamp
InvoicingOne counterparty and Facturae e-invoicing

KPIs

KPIs for every process, with no manual work

Because everything runs through OS.ooh, every part of the operation has its own dashboard and its own owner. And each one has a cost you can cut.

Media owner

Sales, operations and finance

Active sitesOccupancy (fill rate)Quote-to-deal conversionAverage sales cycleSales vs. targetArtwork approved on timeCertified installationsOpen incidentsProofs with valid GPSNet revenueAverage days to collectCash collection forecast

Costs you cut

−€ Sales time per proposal−€ Queries and overlaps−€ Order errors−€ Trafficking−€ Coordination−€ Disputes−€ Admin−€ Year-end reconciliation

Agency

Buying, operations and finance

Active campaignsSpend: last month, month to date and year to dateAverage deal size vs. historical averageDecision cycleArtwork deadlinesCompleted installationsTime from order to proof of installationProofs to reviewOutstanding invoices and due datesAging at 30, 60 and 90 daysAccrued rebate per media owner

Costs you cut

−€ Planning−€ Buying per campaign−€ Pricing errors−€ Rework−€ Trafficking−€ Claims−€ Admin−€ Year-end reconciliation

Resources

Research on out-of-home operations

Report

First report on the operational maturity of out-of-home advertising in the age of automation and AI

10 processes and 34 KPIs assessed in the Spanish market.

Coming soon
Index

Measure your company's operational maturity

The OS.ooh Operational Maturity Index test, built on the report's five-stage scale.

Take the test

See how OS.ooh fits your operations

Tell us a little about your company and we'll walk you through the platform using your own processes.

Prefer email? Write to us at hello@osooh.ai